As a leading law firm in Virginia Beach, Ruloff, Swain, Haddad, Morecock, Talbert & Woodward PC wanted to attract more personal injury clients. However, their advertising budget was being spent on traditional, unmeasurable marketing efforts that didn’t provide clear ROI. They needed a solution that would generate trackable leads, increase phone calls, and ensure their marketing dollars were spent effectively.

Mainivent Advertising implemented a data-driven digital strategy that eliminated wasteful spending and reallocated the budget toward high-impact digital campaigns. Our approach included:

✔ Eliminating Unmeasurable Advertising – Cutting underperforming traditional media and shifting the budget to digital.

✔ Leveraging Google Local Services & Google Search – Ensuring the firm appeared at the top of relevant local searches, increasing visibility to potential personal injury clients.

✔ Targeted Social Media Campaigns – Running strategic ad campaigns designed to engage and convert potential clients in need of legal representation.

✔ Data-Driven Optimization – Constantly refining campaigns based on performance analytics to maximize conversions.

The shift to a digital-first strategy led to significant growth:

📈 Increase in Website Trackable Leads – More potential clients reaching out through the firm's website.

📞 Higher Call Volume – A measurable increase in phone inquiries for personal injury cases.

💰 Smarter Budget Allocation – Every marketing dollar was optimized for maximum ROI.

🎯 More Qualified Case Leads – Ads were precisely targeted to individuals actively seeking legal assistance in Virginia.

At Mainivent Advertising, we ensure that marketing investments lead to real, measurable growth. By shifting from traditional advertising to a high-performance digital strategy, we’ve helped Ruloff, Swain, Haddad, Morecock, Talbert & Woodward PC attract more qualified leads and increase their caseload.

The Norfolk Admirals, a storied professional hockey team, were struggling to maximize ticket sales and revenue under their previous advertising agency. Despite a strong fan base, marketing efforts lacked strategic execution, limiting audience engagement and sponsor partnerships. They needed a high-impact advertising strategy that could drive attendance, increase revenue, and elevate the overall game-day experience.

When the Admirals partnered with Mainivent Advertising, we implemented an aggressive, data-driven approach focused on engagement, revenue generation, and brand awareness. Our key initiatives included:

✔ 29% Year-Over-Year Revenue Growth – Replacing outdated marketing tactics with an optimized digital and social strategy.

✔ Breaking a 30+ Year Attendance Record – Achieving the highest single-game ticket sales in franchise history since its establishment in 1989.

✔ Aggressive Themed Game Promotions – Creating engaging nightly theme events to attract diverse audiences and increase attendance.

✔ High-Impact Social Campaigns – Executing a robust digital marketing strategy designed to drive awareness and ticket conversions.

✔ Real-Time Data & Analytics Adjustments – Reacting quickly to performance metrics, adjusting targeting, and enhancing engagement with custom video and persuasive call-to-action campaigns.

✔ Bringing in New Local Sponsors – Leveraging Mainivent’s strategic networking and relationships to secure key sponsorships at the start of the season.

The impact of Mainivent’s marketing strategy was game-changing:

📈 29% Year-Over-Year Revenue Growth – A direct result of optimized campaigns and increased ticket sales.

🏆 Record-Breaking Attendance – Highest single-game turnout in franchise history.

🎟️ Stronger Ticket Sales & Fan Engagement – More fans attending games thanks to engaging social media and targeted promotions.

📊 Data-Driven Success – Rapid response to analytics allowed for real-time improvements in targeting and messaging.

🤝 New Sponsorships Secured – Stronger local partnerships, adding financial support to the franchise.

📆 Long-Term Partnership Secured – After a standout season, the Norfolk Admirals committed to a three-year extension with Mainivent through the 2028 season.

Mainivent Advertising delivers results that go beyond expectations. By combining data-driven marketing, high-impact creative content, and strategic partnerships, we helped the Norfolk Admirals achieve record-breaking sales and long-term growth. If your brand is looking for real, measurable success, we’re ready to build your game plan.

Bob Allen Motor Mall, a trusted name in the automotive industry, was investing heavily in advertising but wasn’t seeing the returns they expected. Website traffic was inconsistent, social media engagement lacked clear targeting, and digital ad spend was being wasted on inactive accounts. They needed a smarter, more strategic approach to ensure every marketing dollar worked toward increasing sales and customer engagement.

Mainivent Advertising stepped in to create a data-driven, high-impact strategy focused on efficiency and performance. Our key initiatives included:

✔ Analytics-Driven Website Traffic Growth – Using data insights to refine digital marketing efforts and attract high-intent buyers.

✔ Consistent, Interactive Social Media Campaigns – Developing engaging campaigns based on a compelling new value proposition to target potential buyers.

✔ Eliminating Wasteful Spending – Cutting $17K per month in unnecessary digital ad spend and identifying inactive accounts that were still incurring costs.

✔ Optimizing Co-Op Budget Management – Taking full control of co-op ad dollars and recovering nearly $20K in additional monthly ad spend.

✔ Vendor Accountability & Cost Efficiency – Vetting all vendor relationships and reducing the cost per sale by nearly $350 per unit sold.

The impact of our strategic overhaul was game-changing:

📈 Increased Website Traffic – More qualified leads actively searching for vehicles.

💰 $17K Per Month in Savings – Stopping wasteful digital spending on inactive accounts.

🔄 Optimized Ad Dollars – Reallocating co-op funds to maximize dealership exposure, recovering nearly $20K in ad spend monthly.

🎯 Smarter Targeting & Engagement – More efficient, interactive campaigns driving higher customer interest and action.

📊 Reduced Cost Per Sale by $350 Per Unit – Maximizing efficiency in marketing efforts and vendor partnerships.

At Mainivent Advertising, we don’t just manage marketing—we optimize it for results. By eliminating wasteful spending, enhancing digital strategy, and creating measurable engagement, we’ve helped Bob Allen Motor Mall drive sales while making their marketing dollars work smarter.